Sana Telluride

Sana Packaging designs and develops differentiated, sustainable, and compliant packaging solutions for the cannabis industry using 100% plant-based hemp plastic and 100% reclaimed ocean plastic.

Our commitment to sustainability goes beyond simply offering ecologically conscious products. We envision a world where our bodies, natural environment, and oceans are not polluted with toxic waste. We believe packaging should be regenerative and help heal the environment throughout its lifecycle.

Sana Packaging is proud to be a "Made in the USA" company committed to supporting domestic agriculture and domestic manufacturing. 


Ron Basak-Smith and James Eichner met at the University of Colorado Boulder during their MBA program. They first bonded over a mutual love for the outdoors and in particular, skiing. After a year of hallway run-ins and small talk about snow conditions, Ron asked James if he wanted to work on Sana Packaging for a class project. 

After winning a university pitch competition where the legendary Hunter Lovins was a judge, Ron and James decided to pursue Sana Packaging outside of the classroom. They applied to Canopy Boulder and Sana Packaging was part of the cannabis accelerator's 2017 Spring Cohort. The rest, as they say, is history. 

Ron Basak-Smith

Ron Basak-Smith
Co-Founder & CEO

Ron earned a BA in Sociology from Ithaca College and an MBA in Sustainability, Entrepreneurship, and Finance from the University of Colorado Boulder. Ron’s goal is to support the sensibility and soft skills of his Sociology degree with the hard skills of an MBA in order to bring positive social and environmental change to his professional pursuits.

James Eichner

James Eichner
Co-Founder & CSO

James earned a BA in English from Colorado College and an MBA in Sustainability, Entrepreneurship, and Finance from the University of Colorado Boulder. James has worked with startups in the publishing industry and the music industry. He has also worked with nonprofits and consulted for startups in the social and environmental justice sectors.

Our Process.png
Plastic Manufacturing

In an increasingly global economy, localization is more important than ever. We are proud to be a "Made in the USA" company committed to supporting domestic agriculture and domestic manufacturing.

Furthermore, we work with our clients from ideation to delivery and ensure a high level of hands-on customer service. 

Changing the Narrative.png

Our linear "take-make-dispose" economic model has led to scarcity, volatility, and unaffordable pricing. The way we think about sustainability, disposable products, and waste recovery needs to evolve. It's time to change the narrative.

We need to transition to a circular economic model. A circular economy is restorative and regenerative by design and is meant to build economic, natural, and social capital.

Why Hemp.png
  • Hemp is both sustainable and regenerative.

  • Hemp requires less water than other industrial crops and none of the pesticides.

  • One metric ton of hemp sequesters 1.5 metric tons of carbon. 

  • Hemp is an ideal rotational crop and remediates the soil it's grown in. 


With its rapid growth cycle, hardiness, and versatility, hemp provides maximum benefit with minimal impact on the environment. Along with differentiating your products on the shelf, our regenerative hemp plastic packaging sends a clear message to your customers: You care about our planet and our health! 

Ocean Plastic
  • Over 8 million metric tons of plastic waste enters our oceans every year.

  • Certain plastics take over 450 years to degrade while other plastics simply break down into micro-plastic particles.

  • Millions of marine animals are killed by ocean plastic every year and nearly 700 species of marine animals have been affected by ocean plastic.

Plastic pollution is extremely abundant “stranded resource” that can be recycled to significantly reduce the use of virgin plastic material. Recovered ocean plastic can replace almost any plastic product being made today.

Why Packaging.png
Plastic Waste

About 50% of the plastics we create are for disposable products, like packaging. Packaging also accounts for 30% of our municipal solid waste and typically becomes trash within a single year of production.

Packaging should be regenerative and help heal the environment throughout its lifecycle.

Waste Recovery.png

Waste recovery is one of the largest challenges we have to face on our path towards a more circular economy, and packaging is the largest challenge facing waste recovery. 

Recovery is a challenge for all packaging materials – whether they’re fossil-based, bio-based, recyclable, biodegradable, or compostable. Recovery includes recycling, composting, and other waste management strategies.